Our custom designed system provided high density WiFi for hundreds of visitors, streaming, crew and other backend services.
Liverpool was chosen as the host city due to its incredible musical pedigree. Not limited to the fab four, the city has produced number one singles in every decade since the 1950s and played host to the Eurovision Song Contest in 2022. Liverpool is internationally recognised as the home of incredible artists and was designated a UNESCO City of Music in 2015.
Liverpool Olympia celebrated its 120th year anniversary in 2025, having opened in 1905 as a purpose-built indoor circus and variety theatre by renowned architect Frank Matcham. The venue enjoys a rich history within the performing arts, having hosted a variety of theatrical and music productions, with performers as diverse as Harry Houdini and The Beatles.
Steve Rotheram, Mayor of the Liverpool city region, said: “I’m incredibly proud that Liverpool has been chosen to host the 2025 Northern Music Awards. Our city’s musical heritage is known around the world, and this event will be a fitting celebration of the North’s incredible talent, past, present, and future.
“From the Beatles to an unforgettable Eurovision, music is in the lifeblood of this city. It’s a huge part of how we connect, celebrate, and express ourselves. And with Nordoff and Robbins using the power of music to transform lives, it’s fitting that this event will help fund music therapy services for those who need it most in our communities.
“Liverpool knows how to throw a party, and I’m looking forward to a night that showcases the best of our region’s creative talent while supporting a cause that makes a real difference to people’s lives.”
Nordoff and Robbins provides essential music therapy for those living with dementia, autism, learning difficulties, brain injuries, life-limiting illnesses, mental health issues, grief and trauma. The North of England is our largest service area, with 58 music therapists and 118 partner organisations providing 20,000 sessions of vital music therapy: transforming the lives of more than 5,400 people in the region.
Sandra Schembri, CEO, Nordoff and Robbins, said: “We’re incredibly excited that Liverpool will be the next host of the Northern Music Awards. The city has as rich a music history as anywhere in the world so it’s a perfect place to celebrate the North’s exceptional musical talent. Not only are we honouring the people who make up the eclectic music ecosystem, but we’re raising essential funds to continue our music therapy work in Liverpool and across the North.
“We rely on these events, and the generosity and support of the music industry, to be able to offer more sessions to more people. Every day our music therapists visit people across the North of England – in care homes, in hospitals and in schools, and use the power of music to create together a new language of human connections. Whether it’s unlocking memories for a mum with dementia or introducing a child with learning difficulties to the joys and agency of playing the piano, music therapy truly changes lives.”
