When seeking Rapid Business Internet Liverpool businesses often face the same frustrating problem: months of waiting for traditional fiber installs while their grand opening dates loom.
When the new PD:FC (Pro:Direct Soccer) flagship and its companion social hub, Crossbar, prepared to launch at Liverpool ONE, they couldn’t afford a 90-day delay. They needed a partner that could move at the speed of the professional game, ensuring the city’s newest landmark was connected from day one.
The Customer: A New Era of Retail & Leisure
PD:FC isn’t just a store; it’s a 6,000 sq ft immersive football experience. With a dedicated gaming zone, a high-end dining area, and live broadcast facilities for The Boot Room podcast, the digital demand on the network was immense. We were tasked with delivering a connection that could handle high-concurrency gaming, guest WiFi, and 4K live-streaming simultaneously without a single drop in performance.
The Challenge: Beating the 90-Day Clock
The launch event was set to be a star-studded affair featuring Liverpool FC legends like Steven Gerrard. Traditional providers quoted months for a leased line installation due to street-level digging and wayleave delays. For a flagship venue in the heart of Liverpool ONE, “waiting” wasn’t an option. They required a high-capacity, ultra-reliable connection that could be deployed in days, not months.
The Solution: From Expeditious to Bulletproof
Our Rapid Business Internet Liverpool solution, known as “Expeditious,” was the perfect tactical play. Because Baltic Broadband owns and operates its own independent wireless infrastructure, we bypassed the bureaucracy of national carriers. We had the site live and trading within just 3 days of the order.
To ensure 100% reliability for their high-profile broadcast events, we immediately transitioned the site to our “Bulletproof“ service. This configuration provides multi-path resiliency, combining our high-speed wireless leased line with a secondary path. This creates a fail-safe environment where, if one path is ever interrupted, the secondary connection takes over instantly with zero packet loss.
The Result: A Legendary Launch
The result was a flawless launch for one of the city’s most exciting new destinations. From high-stakes gaming tournaments to celebrity interviews being broadcast live to global audiences, the connectivity held firm. PD:FC and Crossbar now enjoy 2Gbps+ speeds backed by a 100% Always-On SLA.
This project proves that with the right partner, you don’t have to choose between speed of installation and long-term reliability.
